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We've try to measure benefit by customer, so is a ratio, the numerator is the benefit per month and the denominator is the number of the customer at the end of the month.
01/2013 02/2013 ... 12/2013
500/100 450/110 ... 550/105
The problem comes when users try to see the benefit by customer for the year. The measure will add the benefit of each month but ALSO ALL THE NUMBER OF CUSTOMER, but the number of customer has to be the most recent or an average.
How can we param the measure to be a SUM at the numerator and a AVG at the denominator ?