Anyone else noticing IBI's new homepage Information Builders logo looks A LOT like Hewlett Packard's refreshed "HP" logo? LOL Anywho... Is it supposed to be an "IBI" in the "O" or something else? Anyone know? Cuz I'm not seeing the "B"...

UPDATE: Nevermind... Found the blog post on it here.

Excerpt from this post: "On the design side of things, we have introduced the color purple to our palette (hence my purple beret) as a strong secondary hue to convey wisdom and creativity. We’ve also evolved our logo. The blue is a brighter hue and the lines previously contained inside the "O" break out to show how data drives change. It’s dynamic and has more energy. I call it the “action O”."

I shared a side-by-side of the new "O" and HP's new logo to my wife, and I quote "I like the flat look and color, but it doesn't look like "hp" any more!" She assuming they both were "HP"... lol

This message has been edited. Last edited by: CoolGuy,

I think it's a restyling of the original diagonal lines from the logo. Which in itself looked very much like an airline catering service you would see at airports everywhere...

This message has been edited. Last edited by: Francis Mariani,

And I'm not crazy about the purple...

LOL Nice! Agreed on the purple.

HOLY GRADIENTS BATMAN!!

What happened to Material Design?

The average Joe isn't going to think wisdom and creativity though. They're more likely to think Care Bears & a use of rainbow sherbet unicorns color palette in my opinion.

Dear Focal Pointers,

Thanks for your feedback. The Behind the Scenes of Information Builders’ Website Launch Blog post also has a Feedback Form and I encourage you to provide additional feedback.


Sincerely,

Kathleen Butler
Senior Customer Care and Communications Manager
Information Builders

Thanks Kathleen.

How many of you have noticed the subtle (apparent) changes to the forum?

T

The new purple color that replace the previous blue one in several places ?

No, I haven't

I remember the purple visited links from my days with Netscape Navigator.

Someone at IBI likes to party like it's 1999.

quote:

Originally posted by CoolGuy:
Someone at IBI likes to party like it's 1999.

Looks more like "Purple Rain" to me