Embedded Analytics With Active Technologies API
By Yoshiko Akai

Business costs continue to grow as companies buy more hardware and software required for the generation and distribution of an increasing number of reports to a growing numbers of users. With this in mind, Information Builders has developed the Active Technologies API to specifically meet the demand for online information retrieval resulting from the ever-growing number of users and data volumes.

In a traditional report, the user views static data arranged and summarized for a single purpose. This is the primary reason many companies end up generating hundreds of reports in an attempt to satisfy the need of every user to view the same information in many different ways.

Active reports have an embedded interactive analytics engine to perform most user-requested functions, such as filtering, sorting and charting. When an active report with the built-in analytical capability is presented, users can modify the reports and create their own versions to suit their needs. You can provide end users with the columns and rows needed to perform their own analytics in an active report so they can create and apply their own filters; sort columns; generate summary reports, charts and pivot tables; add comments; and share the reports with other users.

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