Location Intelligence: Why Should You Care?
by Mithu Datta

Business Intelligence (BI) and Location Intelligence (LI) are pieces of the same puzzle, and it is my contention that whenever thinking about BI, we should factor in this other piece as well. However, people often miss the LI piece, and that is something I aim to change with this article – by showing how a traditional BI user can reap the benefits of Location Intelligence.

Location Intelligence is the process of using location to organize data to develop decision support systems. Geographical Information Systems (GIS) drive LI. GIS consists of hardware and software used for storage, retrieval, mapping and analysis of geographic data. These systems have been around for ages in the commonly used form of maps.

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