July 13, 2012, 10:57 AM
Kerry[TECHNIQUE] Address Cleansing With AddressDoctor
Address Cleansing With AddressDoctorby Clif Kranish
It's a common problem. You send a mailing to your customers and vendors, and some of it comes back as undeliverable or takes too long to reach its destination. The culprit: inaccuracies in the database that contains those recipients' postal address information. You start looking for a way to cleanse the data.
To help you with that, Information Builders has partnered with AddressDoctor, a leading software company that provides data quality tools to clean up postal addresses in databases. AddressDoctor specializes in international addresses covering more than 240 countries and territories. The company’s product line includes a Software Library and Reference Data.
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